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Premade, custom or made from the song: choosing cover art

There are three ways to get a cover today. Buy a premade design and add your name. Commission an artist to make one. Or have one made from the song itself, by reading its words. Premade is fastest and cheapest, custom fits best and costs most, and covers made from the song aim for the fit of custom at close to the speed of premade. Which one is right depends on how much the cover has to say about this particular song.

Premade covers

A premade cover is a finished design made before any song, usually with space left for your artist name and title. Some sellers sell a design once; others sell it to anyone who pays.

Good for: a quick release, a tight budget, a beat tape or a one-off track where the music matters more than the image, and genres with a strong shared look where a well made generic picture is enough.

Watch for:

The weakness of premade is fit. The picture existed before your song did, so at best it shares a mood with it.

Custom covers

A custom cover is commissioned: a designer, illustrator or photographer makes it for your release.

Good for: an album, a debut, a release with a budget behind it, or a song whose story a stranger could not guess.

Watch for:

The weakness of custom is time and cost. A good commission takes days to weeks and is priced for that work.

Covers made from the song

The third way starts where a good custom brief starts: the song. The lyrics are read, the scenes the words describe are found, and pictures are made of those scenes. This is how Soundae works. You upload the track, Soundae transcribes and reads it, and makes three covers at a time, each one a scene from the song: two from different parts of the song and one for the song as a whole. You keep the ones that fit and pass on the rest, and what you keep shapes the next set.

Good for: singles on a steady release schedule, artists who want each song to have its own picture, and anyone who wants a cover made for the song without waiting weeks for it.

Watch for:

A quick way to decide

Ask three questions.

  1. Could a stranger guess what it is about from the genre alone? If yes, a premade cover in the right genre can work. If no, you need something made for the song.
  2. How many releases are coming this year? One album justifies a commission. A single every month is easier with a way to make covers per song.
  3. What will the cover do besides sit on Spotify? If it will be on shirts, posters or a vinyl sleeve, get rights that cover all of it, and a file that holds up when large.

What to check whichever way you go

If you want to see what your song looks like before you decide, Soundae's free credits cover a song read and a set of covers.